Discover the best websites and platforms to generate high-quality prospects for your real estate business.
$899-1299/mo (total)
The perfect platform for a scaling real estate business, offering one of the highest ROIs on the market and plenty of AI-powered automations designed to streamline teamwork.
25-35% commission on closing
A pay-at-closing system with no upfront or monthly fees, that matches you with interested buyers specifically looking to work with an agent.
$299/mo (total)
The all-in-one solution chosen by agents and teams because of its robust SEO capabilities and high conversion rates, as well as world-class customer support.
A steady stream of leads is the foundation of any good real estate business.
If you woke up tomorrow in a world where nobody chose to buy or sell their homes, you'd have no business. Equally, if you woke up tomorrow and all the people who want to buy or sell their homes didn't have a way of reaching you, you'd have no business.
But what about the people who both:
a) want to sell or buy a home and
b) are able to connect with you
…but are completely unrealistic in terms of pricing, leading you to spend months negotiating and renegotiating only to end up where you started?
That wouldn't be so great either, would it?
For this list, we focused on businesses that are not just great at generating a decent number of leads every month but are also hyper-focused on lead quality.
Let's take Agent Pronto and OJO Labs (now Movoto), for example. Both of these systems work through matchmaking. This means you don't need to spend any time generating or qualifying leads – you just sit back and wait for the prospects to be referred to you.
What's more, for both systems you pay at closing. That's right: you have no upfront fees and no monthly subscription. You only pay when you effectively close a deal.
The reason we've placed Agent Pronto higher up on this list is twofold:
First, the commission fees you pay at closing tend to be lower than with the Movoto program. Second, Agent Pronto has a human-driven matching system, whereas Movoto relies heavily on AI, which can sometimes miss finding leads that align with your chosen criteria.
Either way, your cost for trying out either of these programs is quite literally zero, so why not have them running in the background and see if you can generate some additional leads with them?
On the other hand, we have the tried-and-tested methods of lead generation.
For these, we chose to highlight two platforms that do it all: CINC and Real Geeks.
The first one is a powerhouse of hyper-local lead generation through Google and Facebook Ads. These guys don't play around – you'll have a designated Success Manager who, from Day 1, will be working on your ads day and night, creating campaigns from a variety of sources that deliver the highest ROI for your business.
The second one is an SEO-focused all-in-one tool designed to sit at the core of your business. With highly optimized pages for organic traffic, high-converting lead forms, plenty of workflows for continuous engagement, and a giant library of training content for agents, this tool is fantastic for solo agents and growing teams.
Additionally, their Ad Concierge Service is a phenomenal way to keep a constant flow of prospects coming through your door, based on your budget and bandwidth, all while your organic and social channels steadily grow in the background.
What's great about both of these systems is that they're much more than lead generation platforms. They help you manage your prospects, engage with them, assign them to different team members, and streamline your entire workflow.
Finally, we've got the Zillow Premier Program, which can be a great alternative for users working in an untapped market. Similar to Agent Pronto and Movoto, you don't pay a monthly fee. In this case, you pay per lead generated.
Because of its size in the industry, you can expect the number of incoming leads to be quite high.
However, it's important to note that with Zillow Premier you don't own these leads, and they're being connected to several other agents simultaneously.
Depending on your market, the cost of each lead can vary significantly and reach very high numbers – especially in highly competitive zip codes.
CINC is equal parts a phenomenal advertising lead generation service and a high-end, tech-heavy CRM.
On the front-end, you'll be working with a team of Google Partners and Facebook ad experts who will design campaigns that deliver the highest ROI for your business.
From the get-go, you're set up with a Success Manager, who will be updating you on the performance of your ads, and let you know when they're testing out new strategies.
On the back-end, you'll be leveraging the latest technology to manage and engage with both your leads and your team.
Some of CINC's clients' favorite features include the Lead Scoring System, the Behavioral Conversations tool, and the AutoTracks drip campaigns.
Why we chose it: While the price of the platform might not fit everyone's budget, CINC delivers one of the fastest and highest ROIs on the market. Not only that, but they offer agents starting out a complete training program where most of them already start generating a profit… as they work through the training.
“We have been using CINC for over 5 years for our real estate company, and it has been instrumental in propelling our business forward. The platform ease of use, customer database and our strong relationship with the account manager have made it our sole choice for managing our operations.“
Laura M.
Director of Business Development
If you're just starting out in real estate, it's likely you don't have the budget to spend on SEO-optimized landing pages, or Google advertising, or social media tools.
But you still need leads. And, since you're not getting paid until you close, you need a system that helps you generate leads for at least a couple of weeks. More likely, a couple of months.
So, since you're paid on commission, why not go for a system that you also pay on commission?
That's where matchmaking platforms like Agent Pronto come in. This system is especially regarded as generating qualified leads that are close to a transaction and fit your criteria.
And while you might not be working with the same numbers you would on CINC or Real Geeks, it's definitely going to be enough to get you started before you can invest on a more robust platform.
Why we chose it: Many of these matchmaking services tend to be a bit too reliant on technology when it comes to connecting agents and buyers. Agent Pronto is by far the pay-at-commission system that most closely follows your lead preferences and connects you with the best buyers available for you in your target market.
If a single lead generation channel worked for every agent, there would be no need for multiple channels.
But we all know this isn't the case. Things like zip code, competition, expertise, client preferences, or your own strengths as an agent all affect the type of channels that are best at bringing you the right clients for your business.
This is where Real Geeks shines as the true all-in-one platform in real estate technology. Not only can you opt into one of their many in-house, done-for-you marketing options, but you can also generate leads organically through the highly-optimized landing pages, tried-and-tested drip campaigns, and social media tools.
This means two things for your business: first, every agent on your team can focus on the channel best suited for them, and second, you'll continue to generate leads regardless of market changes and seasonality, thanks to multiple active avenues.
Why we chose it: Many businesses in our industry have become complacent. They've built one good product, they've tweaked it a few times, and then they continue running it and fixing bugs here and there.
This isn't the case for Real Geeks. Not only is their development team constantly working on new features and updates that customers request, but their real estate coaches are constantly generating content to help agents become better at generating business and standing out in our industry.
“I have found their interface to be simple and clean. Their backend is easy to use but the best part is their customer service. The reps are always helpful, and resolve any question I have very efficiently. Their CRM is effective and the real leads outnumber the tire kickers by far. They are also the only software I have contacted that is able to use two different MLS boards for searching.“
Sari S.
Real Estate Agent
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