Connect with your customers and build strong relationships to sell more properties and become the biggest agent in your market.
$299/mo
The All-in-One platform chosen by agents worldwide. Generate high-quality leads and connect with your prospects through powerflow workflows.
$58/mo per user
An affordable, open OS CRM that's perfect for small teams looking for an efficient plug-and-play solution to fit within their current workflow.
$899-1299/mo (total)
With one of the highest ROIs on the market, this robust yet intuitive platform guarantees success through its AI-powered automation and Customer Success team.
A CRM should make your life easier, not add yet another complexity. Agents all over the world complain that some of the platforms that claim to do it all end up breaking down in the areas where they’re needed the most.
So, for this list, we wanted to present to you a combination of powerful all-in-one platforms that can both generate and manage leads effectively (such as Real Geeks), and also include tools that focus on making this one single aspect of your business easier, (such as Follow Up Boss). We also included Hubspot, an industry-leading CRM that, while not specifically designed for real estate, can be a phenomenal addition to your team, especially if you’re focused on organic traffic and marketing automations.
So, which should you pick? It depends on your workflow.
If you’re looking for a lead-generation powerhouse that focuses on lead quality and high conversions on the front-end, and gives you a variety of tools to manage these leads on the backend… then Real Geeks is for you.
Real Geeks is also an extremely cost-effective solution, giving it a low barrier of entry to try out.
On a similar note, but with an emphasis on serving businesses with larger teams, you've got CINC. The platform is known for being at the forefront of technological innovations and its high ROI, but might not fit a small team's budget.
On the other hand, if you’re more into the PPC game and lead generation is not really your issue, you could go with BoomTown. While more expensive, the platform is great for scaling businesses and team management, and it will help you convert these high numbers of leads, even if they don’t always look like they’re of the best quality.
Finally, if you just want a plug and play CRM that makes things easier, predicts the state of each lead, automates tasks for you, and streamlines transactions, Lofty is for you.
Real Geeks is known for its fast and SEO-optimized IDX websites. On top of that, the affordable $299 plan gives you access to its powerful CRM, complete with automations, workflows, live feeds, and advanced search filters.
This all-in-one solution is designed to help you through every stage of your business, whether you're a solo agent in need of leads, or the head of a firm with multiple websites.
Users love Real Geek's commitment to constant improvement, and how their team is so quick to act on agents' suggestions for updates. Moreover, this is the tool on this list with the largest library of resources, masterminds, and tutorials to succeed in the real estate industry.
Why we chose it: In our experience, Real Geeks is the only platform that can actually “do it all”. From capturing leads, to automating responses, to managing your activities, it’s truly made to be at the core of your operations. On top of that, the team behind the company is made up of real estate professionals who know the ins and outs of the industry, and are constantly experimenting with new features and updates to optimize your workflow.
“I have found their interface to be simple and clean. Their backend is easy to use but the best part is their customer service.
The reps are always helpful, and resolve any question I have very efficiently. Their CRM is effective and the real leads outnumber the tire kickers by far.
They are also the only software I have contacted that is able to use two different MLS boards for searching.”
Sari S.
Host Small-Business
Not everyone is a fan of "all in one" solutions. Sometimes, all your business needs is one piece of the puzzle for things to run smoothly.
This is especially true when you work with other professionals, and have been doing so for a while. As you go from a solo agent to a team of four, five, or even ten people, you develop a certain way of doing things that's not easily changeable.
Here's where tools like Follow Up Boss really shine. They work as advertised, and focus on one single aspect of your business. Which means they're world-class at that single aspect of your business. In their case, it's their powerful CRM, designed to pull in leads from 250+ different sources, assign them to the right team member, and keep track of every conversation.
Why we chose it: Follow Up Boss is designed to seamlessly integrate into your workflow and play nice with every other tool your business uses. This means you can try it out without having to change your entire modus operandi.
“The leads are well organized, it's easy to keep track of current and potential clients, and connects to emails and calendar which makes communication and scheduling appointments easy to manage. It increases the team's productivity, and the admin can easily monitor what each team member does, when and how they do it.”
Verified Reviewer.
Owner Real Estate
Similar to Real Geeks, CINC is an all-in-one real estate product. Only this time, the focus is on scaling businesses that want a large, consistent pool of leads coming in every month.
From the get-go, users are set up with a Customer Success representative in charge of delivering the highest ROI possible.
With Facebook & Google lead generation experts on one hand, and AI-powered automations on the other, this platform guarantees your team new closings every single month.
Why we chose it: Many companies that are great at the product aspect of things often suck at the human side of the equation – this isn't CINC's case. Customers routinely praise the software for two completely different but equally important reasons: its robust technology, and its Support team.
“We have been using CINC for over 5 years for our real estate company, and it has been instrumental in propelling our business forward. The platform ease of use, customer database and our strong relationship with the account manager have made it our sole choice for managing our operations.”
Laura M.
Director of Business Development
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