Grow your real estate practice with a single hub where your agents can manage leads seamlessly, track team projects, and automate tasks across your business.
$899-1299/mo (total)
Designed for scaling a real estate business. This robust yet intuitive platform guarantees success through its automated tools and state of the art drip campaign systems.
$299/mo (total)
An all-in-one system that sits at the core of your business: from lead capturing through SEO and advertising to conversion and qualifying with automations, to long-term engagement and team management.
$165/mo per user
A cloud-based platform with industry-leading AI and machine learning capabilities. The trusted CRM might seem intimidating at first, but allows your business to continuously grow through time.
Our main focus for this list was scalability. It's one thing to have a simple and effective CRM for one agent, but it’s a completely different thing to have one platform as the backbone of your business.
Having one CRM for your entire team means that, essentially, every agent in your business will be speaking the same language, and that you’ll be onboarding new team members in this language as well.
The five tools listed above have three things in common: they're intuitive and easy to use, they’re functional, and they’re designed for growth.
Here’s what we mean:
For a CRM to be useful for large real estate teams, it needs plenty of functionalities. Drip campaigns, task automations, forecasting, reporting, tags and filters, and lead assignment capabilities, to name a few.
However, it also needs to be relatively fast to understand, so your team is not wasting valuable time onboarding new agents into the system.
This is where CRMs like CINC and Real Geeks shine. From the get-go, users know intuitively where each feature is, and if not, both platforms offer plenty of content to help them find what they’re looking for.
While Salesforce has a longer onboarding process and can feel intimidating at first, their Knowledge base is also extensive and comprehensive.
The second pillar a real estate CRM for teams and enterprises should have is functionality.
Every team has established processes and tools they work with, and a CRM should add to this workflow, not take away from it.
This means that the platform should be robust, so that it encompasses different aspects of the business (especially when they require a significant financial investment), but it should also play nice with other tools.
While every CRM on this list integrates with an array of useful tools for your team, we can’t help but praise Salesforce for its open API, which allows for endless configuration and integrations.
Finally, any tool you choose as the backbone of your workflow should continue being an efficient technology partner as your business grows.
This means a lot of things, and one of them is affordability.
While CINC’s pricing plan might be an investment for small businesses, it is by far the most ROI-positive solution for big teams. With CINC you pay a fixed fee every month, regardless of team size.
Accounting-wise, this provides you with ease and predictability.
Another scalability requirement is dependability. The CRM you choose should not glitch as your team and operations grow.
Large businesses cannot afford any downtime.
You can rest assured that every CRM included on this list is capable of handling your imminent growth.
With in house programmers working around the clock to make the system more efficient based on users' requests, CINC is by far the most robust platform on this list.
From the get-go, real estate teams are set up with a Customer Success Representative who makes sure the ads are generating high-quality leads and agents have all the resources to effectively close these leads. Database management features like an AI-driven behavioral messaging, reminder system, conversation notes, and team-level filters make it the most efficient tool to work in a busy market.
Why we chose it: It's often hard to blend functionality with simplicity, but CINC makes it look easy. Customers of CINC praise the team's continuous innovations based on their feedback as well as the ease of use of every new feature.
If you're looking for an ROI-positive lead generation system to set up your entire business with, as well as a dedicated success manager helping you through every step of the process, CINC is your tool.
“We have been using CINC for over 5 years for our real estate company, and it has been instrumental in propelling our business forward. The platform ease of use, customer database and our strong relationship with the account manager have made it our sole choice for managing our operations.”
Laura M.
Director of Business Development
Combine state-of-the art SEO websites with high-converting lead forms and a straightforward CRM with great search functionalities, and you've got the Real Geeks system.
Real Geeks is phenomenal for big teams because of two main reasons.
First, because it is an all-in-one solution, which means it's designed to be at the core of a real estate business, whether you need to capture leads or assign them effectively.
And second, because it's a platform that works better the more you work it. Teams can choose to stick to organic traffic and continue adding highly optimized pages to their websites, working the SEO channel, or they can opt for their extremely affordable Facebook Ads concierge service, Real Leads, and focus on converting qualified leads from the pay-per-click channel.
Why we chose it: Another reason why Real Geeks is great for scaling teams? Users never feel alone when growing their business with the system.
By doing a simple search online, you'll find a pattern in the platform's reviews: virtually every single one mentions how incredible the customer support team is, guiding users through every step, coaching them not only on the tool, but on how to become better agents through its use.
"RG provides best in class website, a solid CRM, and unmatched support. Their members-only FB page is a wealth of knowledge for real estate agents and the company is dedicated to making you successful. Their RG Leads platform is affordable, effective, and easy to use."
Zac A.
Team Leader
With its infinite ability for customization and years in the market, we simply couldn’t leave Salesforce out of this CRM list.
The software understands where it shines and where it should allow you to connect to other tools that are more specialized.To that end, it integrates seamlessly with virtually every other software solution out there, as well as allowing you to customize dashboards and fields from the inside, to truly adapt to your workflow.
While they might feel a bit overwhelming at first, all of Salesforce’s features and its innovations-driven team have turned this platform into the industry benchmark for lead and opportunity management.
Why we chose it: We’re big fans of customization at RETR, and we love that Salesforce allows its users to customize the software to fit their specific workflow.
This is especially important for growing businesses; if you’re going to have every agent using the same tool, it should be making your team’s existing process more efficient, rather than forcing you all to follow a new one.
“Sales Cloud is immensely customisable. Out of the box it has solid features but the ease at which someone can learn how to customise the system, all the way to building custom objects and flows is incredibly valuable. It’s super easy to use as well”
Sam W.
Systems Architect
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